Marcel Ostertag

    Marcel Ostertag is a designer and a brand. In his studio, surrounded by the pulsating streets of the Gärtnerplatz quarter, he creates his collections, which are set between tradition and modernity. During his studies at the renowned Central St. Martins College in London, Marcel Ostertag could extend his feeling and know-how for fashion and is constantly developing thanks to numerous international shows and collaborations. Catwalk shows in Shanghai, Beijing, London and Vienna are in the meantime routine, as is the seasonal show in the course of Berlin fashion week.

    He draws his inspiration from nature, encounters with interesting people, travels and foreign countries – but never forgets his roots. He has worked on projects with Burberry, Paul Smith and Dunhill, furthermore great brands such as Miele and Volkswagen are amongst his customers.

    He finally devoted himself to the glamour of fashion with the founding of his own label Marcel Ostertag in 2006. His fashion is exclusively produced in Germany, as his credo is ‘quality needs control.’ That is what his style demands and you can feel it in every fantastic piece by Marcel Ostertag.

    EXPLORE: www.marcelostertag.com

    Sid Neigum

    Sid Neigum is a conceptual, interdisciplinary womenswear label merging the mathematical and the artisanal, the maximal and the minimal. Born in Alberta and based in Toronto, Sid Neigum was educated at the Fashion Institute of Technology in New York and interned at Yigal Azrouël.

    Since presenting his first collection at World MasterCard Fashion Week in Toronto in March 2011, Sid Neigum has experienced unprecedented growth and received numerous accolades, including the 25th anniversary Toronto Fashion Incubator New Labels award, the Mercedes-Benz StartUp competition and the Swarovski award for emerging talent in fashion at the Canadian Arts and Fashion Awards.

    Having won every major national award for emerging fashion designers, Sid Neigum has set his sights internationally. In 2015, he was selected to participate in the British Fashion Council’s Next in Line exhibition, and On STAGE by Milano Unica and The Woolmark Company.

    Valuing innovation, experimentation and quality, Sid Neigum uses premium Italian fabrics and produces his collection entirely in house in Toronto. He has incorporated the golden ratio, Fibonacci sequence, fractals, tessellations and modular origami into his designs, and harnesses technology to bring them to life.

    EXPLORE: www.sidneigum.com

    Atsushi Nakashima

    Atsushi Nakashima graduated from Nagoya Fashion College in 2001. In 2003, he won the 20th Onward Fashion Grand Prix (now known as the Tokyo New Designer Fashion Grand Prix). His success in the contest led to his hiring as an assistant designer to Jean Paul Gaultier in 2004. Then in 2009, he was appointed the head designer of one of Jean Paul Gaultier’s diffusion lines. In interviews with the press, Nakashima has discussed his dedication to clothing construction and tailoring, and this mastery certainly dominates his collections. In 2011, Nakashima returned to Tokyo to start his brand ATSUSHI NAKASHIMA and successfully showed his collection at the 2012 AW Mercedes-Benz Fashion Week Tokyo.

    EXPLORE: www.atsushinakashima.com

    Anne Sofie Madsen

    Anne Sofie Madsen graduated from the Royal Danish Academy of Fine Arts and trained under John Galliano in Paris, before moving to London to work for Alexander McQueen as a Junior Designer. In 2011 she started her own label and presented her first collection at London Fashion Week in February. The following season she opened Copenhagen Fashion Week and has been showing there ever since. She won the Danish Fashion Award and GenArt’s Fresh Faces in 2012 and was chosen to exhibit with Italian Vogue during Milan Fashion Week the same year. In 2013 she won the prestigious DANSK Design Talent prize. In 2014, the brand presented its first fashion show at Paris Ready-to-Wear Fashion Week.

Committee of experts

To Be Announced Shortly


Designer Entry

DHL Exported applications will open on Monday, February 17th


Designer Entry

DHL Exported applications will open on Monday, February 17th


About The Program

DHL Exported, created by IMG in collaboration with DHL, is an unprecedented program that combines the global marketing platform of the most impactful fashion week events with DHL’s unsurpassed logistics capabilities. The program enables designers to grow their businesses internationally while streamlining their internal logistics. DHL Exported is for fashion designers established in their local market looking to further expand their brand across international borders. 

Designers from all over the world are invited to submit applications to expand their businesses to one of four key retail markets with an export development strategy that includes shipping and logistics assistance, marketing and public relations support, along with an enhanced social and digital platform.

In addition, DHL Exported provides venue and production costs for designers to debut their collections on-schedule for two consecutive seasons at one of the following trade events: New York Fashion Week: The Shows, London Fashion Week, Milan Fashion Week or Amazon Fashion Week TOKYO. DHL Exported underwrite various costs of producing the designers’ show/presentation and provide a model package and full show production team.  DHL also deliver the final collection to New York, London, Milan or Tokyo for two seasons.

The DHL Exported Program is supported by the British Fashion Council, Camera Nazionale Della Moda Italiana, and Japan Fashion Week Organization. Winning designers are chosen by a global committee of experts based on their demonstrated ability to benefit from the DHL Exported program. 


Sign Up

DHL Exported Designer Agreement and Release Form

APPLICANT agrees that:

A. The applicant above (“Applicant”) of the DHL Exported Program (“DHL Exported Program”) grants to IMG Fashion Division of IMG Worldwide, Inc. and Deutsche Post AG (“DHL”) and their licensees and designees (collectively, the “Released Parties”) the right to use the application, including all submissions made by Applicant in any manner or media, in connection with the DHL Exported Program.

B. If chosen to participate in any DHL Exported Program Finalists Event, Winner Press Event and/or DHL Exported Runway Show/Presentation, Applicant agrees to:  (1) not to distribute any press materials, social media or other public messages regarding his or her participation in the DHL Exported Program without the prior written approval of IMG Fashion Division of IMG Worldwide, Inc.; (2) not to grant to, or cooperate with, any other designer support programs in the United States, United Kingdom, Italy or Japan for a period of twelve (12) months after the DHL Exported Show/Presentation without the prior written approval of IMG Fashion Division of IMG Worldwide, Inc.

C. If chosen to present a runway collection in a foreign market, Applicant agrees to:  (1) provide proof that Applicant will have a minimum of 20 looks ready for each DHL Exported Runway Show/Presentation, a valid passport and/or visa at least one month prior to both Show/Presentation dates, or an alternate winner will be chosen; and (2) participate in a minimum of 10 press interviews referencing Applicant’s inclusion and participation in the Program during the Program year and up to six months after; promote the Program in press releases and social media efforts by Applicant’s public relations team; attend in person all official DHL Exported Program events in the city in which Applicant’s Shows/Presentations are held; and attend one Winner Press Event in the city of the DHL Exported Runway Show/Presentation. (travel and accommodations for the Applicant will be provided and booked by IMG to include one (1) roundtrip economy airline ticket and one (1) hotel room for two (2) nights for the Applicant to attend the Winner Press Event, and one (1) roundtrip economy airline ticket and one (1) hotel room for the Applicant for a maximum of five (5) nights for each DHL Exported Runway/Show Presentation. Also includes round trip transportation between airport and hotel for Winner Press Event and Runway/Show Presentations).

D. Applicant grants to the Released Parties, as well as their successors and assigns, the right to use images and recordings of the Applicant, his/her personal attributes and his or her designs in connection with the DHL Exported Program and the Released Parties, particularly the right to use them in reports, documentation, press, promotion, at fashion weeks, and in advertising related to the Program in a commercial and non-commercial manner.

E. If chosen to present a runway collection in a foreign market, Applicant agrees to participate in a to be determined e-commerce initiative on dhlexported.com.