DHL EXPORTED

Cycle Two

FREQUENTLY ASKED QUESTIONS

Am I eligible to enter?

To be eligible to participate in the DHL Exported Cycle Two Program, applicants must meet the following eligibility criteria:

  • The individual and/or company submitting the application must have been in the business of fashion design (preferably menswear and womenswear) for a minimum of four (4) years and can provide supporting documentation, such as:
    • Press kit, stock lists, look books, marketing and PR plans, as more specifically requested on the Phase 1 Application.
  • Are not legal residents/incorporated or otherwise have any investors (as applicable) that are located in a country or jurisdiction that is at any time during the Program Period (defined below) that is subject to U.S. trade or economic sanctions administered by Office of Foreign Assets Control (“OFAC”), including, without limitation, on the U.S. Treasury Department’s Specially Designated Nationals (“SDN”) list or a foreign national of a country subject to U.S. trade or economic sanctions, as may be updated from time to time (see http://www.treasury.gov/resource-center/sanctions/SDN-List/Pages/default.aspx); and
  • If an individual is the applicant, the individual must be at least twenty-one (21) years of age.

What are we looking for when determining whether you should be selected as a semi-finalist, finalist and winner?

  • The designer has been in the business of fashion design (clothing) for a minimum of 4 years and can provide supporting documentation as:
    • Press kit, stock lists, look books, marketing and PR plans
  • Has demonstrated the ability to produce collections and complete orders in timely manner and can provide current sales and fulfillment structure
  • Has a demonstrated potential for international sales growth
  • Can speak to a business strategy to expand in international markets

How do I apply for DHL Exported?

DHL Exported Program Cycle Two application process will occur in two phases.

  • Phase 1: Designers who meet all eligibility requirements are to request a Phase 1 application by emailing Sara Maniatty - Sara.Maniatty@IMG.com or Trish Silva – Trish.Silva@IMG.com
    • In the Phase 1 application, Designers will be required to provide supporting documentation of a successful business.
  • Phase 2: The top 10 finalists in each market will receive a Phase 2 application. Phase 2 will consist of an in-depth application referencing current plans of global market expansion.

What is the DHL Exported Program Timeline?*

Cycle 2 application open announcement: July 8, 2015

Phase 1 Application Opens: July 8, 2015

Phase 1 Application Deadline: 11:59 p.m. ET on July 31, 2015

Phase 2 Application Deadline: 11:59 p.m. ET on August 19, 2015

Panel deliberation: August 24-28, 2015

Winners notified: August 31, 2015

Global Winner Event: September 17, 2015 – New York

September – December 2015: DHL Exported Press Events

New York Fashion Week: February and September, 2016

London Fashion Week: February and September, 2016

Milan Fashion Week: February and September, 2016

Mercedes-Benz Fashion Week Tokyo: March and October, 2016 

* All Dates are Subject to Change

Who makes up the selection panel?

The selection panel will be made up of global and local representatives from the industry, including media, retail, design, marketing and key fashion influencers as well as a representative from IMG, DHL and the British Fashion Council, Camera Nazionale Della Moda Italiana, and Japan Fashion Week Organization. The panel will review applicants who show an interest in showing at the events in their selected market and will look for designers that show the most promise to succeed from a show and the various benefits offered as part of the DHL Exported Program.

Selection will be based on the designer’s quality, innovation and ability to prove how they plan to legitimately take their business to the next level with the support and backing provided by the DHL Exported Program. The panellist’s decision as to semi-finalists, finalists and winners will be final and binding.

Where can you get more information?

For further information visit: www.DHLExported.com and/or email Sara.Maniatty@IMG.com and/or Trish.Silva@IMG.com.

Also, don’t forget to review the Program Terms of Use

Benefits of the Program?*

IMG and DHL will underwrite certain specific costs of travel, shipping and logistics as well as show production in the selected market, the details of which are in IMG’s and DHL’s sole and absolute discretion.

Program Winner benefits may include:

  • Listing the show on the selected markets official schedule
  • Certain travel costs for the winning designers (up to 5 (five) nights at a participating hotel and round trip economy airfare ticket)
  • Collection shipping to and from the market – Provided by DHL.
  • IMG will provide a venue and production costs for designers to debut their collections for (2) two consecutive seasons. 

*Winning designer will be liable for additional expenses incurred that are not outlined as part of the winner benefit package, which include, but are not limited to: Hiring of PR firm, renting a showroom, additional or enhanced production elements, extended or changed travel and accommodations, etc.

 

DESCRIPTION OF BENEFITS:

TRAVEL:

  • Travel and accommodations for the applicant will be provided and booked to include one (1) roundtrip economy airline ticket and one (1) hotel room for two (2) nights for the applicant to attend the Winner Press Event.
  • Travel and accommodations for the applicant will be provided and booked to include one (1) roundtrip economy airline ticket and one (1) hotel room for the applicant for a maximum of five (5) nights for each DHL Exported Runway/Show Presentation.
  • Upon arrival in the winning market, round trip transportation between airport and hotel for Runway/Show Presentations will be provided. No other transportation will be provided.

 

PRODUCTION:

  • DHL Exported and IMG will provide a venue and cover various production expenses for applicants to debut their collections on-schedule for two consecutive seasons.  The DHL Exported Program includes the below production services to be provided by IMG.

Please note services are subject to change based on selected Market. Please also note applicant is responsible for any services in addition to those outlined below.

  • Runway show venue
  • Production Coordinator/Show Director
  • Backstage Staff
  • Hair Stylist, Makeup, & Nail Artists
  • Dressers
  • 15 Models (not to exceed the agreed upon day rate in the selected market)
  • Casting Coordination and Location (One Day)
  • Fittings Coordination and Location (Two Days)
  • Backstage supplies (Steamers, Irons, Ironing boards)
  • Backstage Catering – Day of Show
  • Stylist
  • Printing of invitations or E-vite distribution
  • Applicant Logo on upstage wall
  • Music Track Mixing - based on your selected tracks
  • Venue insurance
  • Seamstress

 

  • Shipping/logistics support of applicant collection
    • Winning applicant will be provided collection shipping to and from the awarded market  provided by DHL for 2 seasons
      • A dedicated DHL Key Account representative will work directly with winning applicant
      • Excluding shipping of samples and shipping to showrooms outside of the chosen DHL Exported market unless agreed with local DHL market
      • In order to ensure seamless delivery of collection to DHL Exported market, applicants are required to meet with local DHL representatives for a minimum of 3 meetings
        • at the beginning of the DHL Exported involvement
        • 4 weeks prior to each show to provide insights on their collection, incl. textiles, to plan shipping and agree target date for collection shipping
        • To share final paperwork for collection delivery for review 2 weeks prior to targeted arrival in show market or no later than agreed with DHL representative

 

Winner benefits do not Include PR agency teams for runway show support, sales/editor/buyer meetings and applicant Showroom – Applicant will be responsible for retaining a showroom and PR support.

 

 

Committee of experts

To Be Announced Shortly

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Designer Entry

DHL Exported applications will open on Monday, February 17th

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Designer Entry

DHL Exported applications will open on Monday, February 17th

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About The Program

DHL Exported, created by IMG in collaboration with DHL, is an unprecedented program that combines the global marketing platform of the most impactful fashion week events with DHL’s unsurpassed logistics capabilities. The program enables designers to grow their businesses internationally while streamlining their internal logistics. DHL Exported is for fashion designers established in their local market looking to further expand their brand across international borders. 

Designers from all over the world are invited to submit applications to expand their businesses to one of four key retail markets with an export development strategy that includes shipping and logistics assistance, marketing and public relations support, along with an enhanced social and digital platform.

In addition, DHL Exported provides venue and production costs for designers to debut their collections on-schedule for two consecutive seasons at one of the following trade events: New York Fashion Week: The Shows, London Fashion Week, Milan Fashion Week or Amazon Fashion Week TOKYO. DHL Exported underwrite various costs of producing the designers’ show/presentation and provide a model package and full show production team.  DHL also deliver the final collection to New York, London, Milan or Tokyo for two seasons.

The DHL Exported Program is supported by the British Fashion Council, Camera Nazionale Della Moda Italiana, and Japan Fashion Week Organization. Winning designers are chosen by a global committee of experts based on their demonstrated ability to benefit from the DHL Exported program. 

 

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DHL Exported Designer Agreement and Release Form

APPLICANT agrees that:

A. The applicant above (“Applicant”) of the DHL Exported Program (“DHL Exported Program”) grants to IMG Fashion Division of IMG Worldwide, Inc. and Deutsche Post AG (“DHL”) and their licensees and designees (collectively, the “Released Parties”) the right to use the application, including all submissions made by Applicant in any manner or media, in connection with the DHL Exported Program.

B. If chosen to participate in any DHL Exported Program Finalists Event, Winner Press Event and/or DHL Exported Runway Show/Presentation, Applicant agrees to:  (1) not to distribute any press materials, social media or other public messages regarding his or her participation in the DHL Exported Program without the prior written approval of IMG Fashion Division of IMG Worldwide, Inc.; (2) not to grant to, or cooperate with, any other designer support programs in the United States, United Kingdom, Italy or Japan for a period of twelve (12) months after the DHL Exported Show/Presentation without the prior written approval of IMG Fashion Division of IMG Worldwide, Inc.

C. If chosen to present a runway collection in a foreign market, Applicant agrees to:  (1) provide proof that Applicant will have a minimum of 20 looks ready for each DHL Exported Runway Show/Presentation, a valid passport and/or visa at least one month prior to both Show/Presentation dates, or an alternate winner will be chosen; and (2) participate in a minimum of 10 press interviews referencing Applicant’s inclusion and participation in the Program during the Program year and up to six months after; promote the Program in press releases and social media efforts by Applicant’s public relations team; attend in person all official DHL Exported Program events in the city in which Applicant’s Shows/Presentations are held; and attend one Winner Press Event in the city of the DHL Exported Runway Show/Presentation. (travel and accommodations for the Applicant will be provided and booked by IMG to include one (1) roundtrip economy airline ticket and one (1) hotel room for two (2) nights for the Applicant to attend the Winner Press Event, and one (1) roundtrip economy airline ticket and one (1) hotel room for the Applicant for a maximum of five (5) nights for each DHL Exported Runway/Show Presentation. Also includes round trip transportation between airport and hotel for Winner Press Event and Runway/Show Presentations).

D. Applicant grants to the Released Parties, as well as their successors and assigns, the right to use images and recordings of the Applicant, his/her personal attributes and his or her designs in connection with the DHL Exported Program and the Released Parties, particularly the right to use them in reports, documentation, press, promotion, at fashion weeks, and in advertising related to the Program in a commercial and non-commercial manner.

E. If chosen to present a runway collection in a foreign market, Applicant agrees to participate in a to be determined e-commerce initiative on dhlexported.com.

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