Committee of experts

To Be Announced Shortly

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Designer Entry

DHL Exported applications will open on Monday, February 17th

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About The Program

DHL Exported, created by IMG Fashion in collaboration with DHL, is an unprecedented program that combines DHL’s unsurpassed logistics capabilities with the global marketing platform of the most impactful fashion week events. The program will assist designers in streamlining their internal logistics while growing their businesses internationally. DHL Exported is for fashion designers established in their local market looking to further expand their brand across international borders. 

Designers from anywhere in the world are invited to submit applications to expand their businesses to one of four key retail markets with an export development strategy that includes shipping and logistics assistance, marketing and public relations support, along with an enhanced social and digital platform that will include an e-commerce portal to support sales for the winning designers collection. In addition, DHL Exported will provide a venue and production costs for designers to debut their collections on-schedule for two consecutive seasons at one of the following trade events: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. Winning designers will be chosen by a committee of regional experts based on their demonstrated ability to benefit from the DHL Exported program.

DHL will deliver the final collection to New York, London, Milan or Tokyo for the designer’s international debut and provide a model package and full show production team to execute the show of each winning designer for two seasons.

The application process was open from February 17 - April 9, 2014. Winners were announced at exclusive press events in London on May 27, 2014.  The DHL Exported program is supported by the British Fashion Council, Camera Nazionale Della Moda Italiana, and Japan Fashion Week Organization.  During each fashion week, DHL will also hold thought-leadership panels that will assemble experts across diverse areas of business to discuss the ever changing landscape of the fashion industry and what is needed to become a true global brand.

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DHL Exported Designer Agreement and Release Form

APPLICANT agrees that:

A. The applicant above (“Applicant”) of the DHL Exported Program (“DHL Exported Program”) grants to IMG Fashion Division of IMG Worldwide, Inc. and Deutsche Post AG (“DHL”) and their licensees and designees (collectively, the “Released Parties”) the right to use the application, including all submissions made by Applicant in any manner or media, in connection with the DHL Exported Program.

B. If chosen to participate in any DHL Exported Program Finalists Event, Winner Press Event and/or DHL Exported Runway Show/Presentation, Applicant agrees to:  (1) not to distribute any press materials, social media or other public messages regarding his or her participation in the DHL Exported Program without the prior written approval of IMG Fashion Division of IMG Worldwide, Inc.; (2) not to grant to, or cooperate with, any other designer support programs in the United States, United Kingdom, Italy or Japan for a period of twelve (12) months after the DHL Exported Show/Presentation without the prior written approval of IMG Fashion Division of IMG Worldwide, Inc.

C. If chosen to present a runway collection in a foreign market, Applicant agrees to:  (1) provide proof that Applicant will have a minimum of 20 looks ready for each DHL Exported Runway Show/Presentation, a valid passport and/or visa at least one month prior to both Show/Presentation dates, or an alternate winner will be chosen; and (2) participate in a minimum of 10 press interviews referencing Applicant’s inclusion and participation in the Program during the Program year and up to six months after; promote the Program in press releases and social media efforts by Applicant’s public relations team; attend in person all official DHL Exported Program events in the city in which Applicant’s Shows/Presentations are held; and attend one Winner Press Event in the city of the DHL Exported Runway Show/Presentation. (travel and accommodations for the Applicant will be provided and booked by IMG to include one (1) roundtrip economy airline ticket and one (1) hotel room for two (2) nights for the Applicant to attend the Winner Press Event, and one (1) roundtrip economy airline ticket and one (1) hotel room for the Applicant for a maximum of three (3) nights for each DHL Exported Runway/Show Presentation. Also includes round trip transportation between airport and hotel for Winner Press Event and Runway/Show Presentations).

D. Applicant grants to the Released Parties, as well as their successors and assigns, the right to use images and recordings of the Applicant, his/her personal attributes and his or her designs in connection with the DHL Exported Program and the Released Parties, particularly the right to use them in reports, documentation, press, promotion, at fashion weeks, and in advertising related to the Program in a commercial and non-commercial manner.

E. If chosen to present a runway collection in a foreign market, Applicant agrees to participate in a to be determined e-commerce initiative on dhlexported.com.

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